update 2024, – five years ago you could likely get into the google serach 3 pack on page one with only a few 5 star online reviews, whereas today firms are targeting a minimum of 200-300 online reviews for page one results. Yes keep after great reviews, but also consider organic marketing thru an active client care program and use of our firm branded, mobile first ‘client app’. 

 

orig post from 2020

If your firm isn’t ranked as prominently as it could be, perhaps the mystery can be solved with an assist from Sherlock Holmes’ famous observation of  ‘the curious incident of the dog in the night-time.” Adventure of Silver Blaze

To paraphrase:
Gregory (Scotland Yard detective): Is there any other point to which you would wish to draw my attention?
Holmes: To the curious incident of the clients on the internet (dog in the night-time).
Gregory: The clients did nothing on the internet (dog did nothing in the night-time).
Holmes: That was the curious incident.

The most powerful marketing is a satisfied client who speaks enthusiastically on your behalf.  Highly satisfied clients may be easily guided to ‘pay it forward’ to others in the form of online reviews.  Nothing is more compelling, just read recent reviews below from July for firms we support.

These reviews stand out with the quality of client descriptions of their experience and speak to the quality, speed, value, control and peace of mind that your services provide to your clients. During the fours years we have offered review generation and management support we have learned what to say when and how to best ask for and receive high quality reviews.

We would be pleased to provide a FREE ASSESSMENT of your firms current review and reputation status along with suggestions on you cam improve your online status.

Simply drop us an email or call and we will provide a comprehensive report within 24 hours. Reduce or eliminate your spend on Google Ads and let your best clients speak for you. We can show you how.
Tel 856.429-3010 or Contact or Schedule an Appointment

Clients can best attest to the quality, speed, value, control and peace of mind thay obtained by working their attorney – Read below  A Few July 2020 Google Reviews of Lawyers We Support:

Where do I begin ? This firm is not just a law firm , its like having an extended family that has your back every step of the way ! I have never met anyone that has worked harder than the incredible people at H&D ! Your health and safety are put first before anything. They are always there when you need some reassuring that everything will be ok . Im thankful for them everyday !
On a personal note thank you Christine ! You and your team are amazing ! The way you all go out of your way to make sure everything is taken care of is not something that you see much anymore . Thank you !

  • – – –

ALL staff members were courteous, prompt with call-backs and also knowledgeable. I felt that I was thoroughly guided through procedures. I contacted The Elder Law Firm 4 years ago, in the midst of my elderly, mobility-weak Mother’s fall that resulted in major surgery and lengthy rehabilitation. Unsure of Mother’s future needs and of the challenges in establishing a plan to meeting them, I contacted The Elder Law Firm. I received timely, compassionate and personalized guidance, with viable options for Mother and me to consider. My anxiety was calmed and we succeeded in establishing a plan that carried us successfully through her ever-changing next 4 years, prior to her passing at 94 years old. I extend a shout-out of thanks to Dennis, Donna, Carolyn, Elizabeth and Lauren!

  • – – –

 In late February, 2020, I needed to file from out of state for successor Letters Testamentary in Harris County for my father’s estate. The attorney I used, Ryan Cook, returned my call promptly, gave me the option of hourly or flat rate fee, explained what would be involved, then let his paralegal and other staff handle most of the contact with me. I worked with Kendall and Crystal. Both were very responsive and tech savvy. As the pandemic hit and communication everywhere was getting difficult and the probate court had limited access, these women continued to stay in touch and help me through the process, with us all working remotely. We were all experiencing a new way of being in the world and all three of them handled it with grace, humanity and efficiency. « less

Business response on Google Aug 03, 2020 10:10 PM (PST)

Louisa, thank you for such a nice review. COVID-19 certainly has changed a few things but we’re glad we were able to still assist you out of state. Stay well!

  • – – –

Elder Law of East Tennessee and most importantly, Attorney Bailey Schiermeyer, had been a valuable resource for my husband and I in the past and again, most recently, with the unexpected passing of my husband. All our end of life decisions/Power of Attorney/Trusts were expertly handled in their office with a very attentive caring staff. All steps in the process were explained in detail. Recently Ms Schiermeyer helped me again after my husband’s death. She was very helpful and compassionate and was able to give me peace of mind during the process. Highly recommend this firm AND Ms. Schiermeyer.

  • – – –

We have been clients of attorney Joseph Hoffman, Sr. and his associates for over 20 years now. Mr. Hoffman takes the time to get to know you and doesn’t mind using his time to counsel teen and young adults in order to help them have a better understanding of the law. Mr. Hoffman, like his associates, help make clients feel at ease and explain everything in detail so you understand the process. No matter what legal problems we have encountered, the firm has been able to get us fair results in cases. During the last 11 months, we faced a very grim legal matter. Two months ago, we were able to avoid trial altogether. Thanks to the tenacity of our most recent lawyer, Vicente Campo , my family member’s outcome was more than what we expected. Also, while we went through this ordeal, every time we needed to speak to Vince whether by phone or in person, he was always available. Jody Sheneman, his assistant, treated us with compassion and understanding. She answered our questions, even if for the 3rd or 4th time, and eased our anxieties with patience and kindness. When we call, we never have to wait on the line for a real person to answer and if we have to leave a message, they get returned within the hour if not, the same day. No matter which location we have gone to, the reception area is inviting and peaceful. The employees are friendly and accommodating. We have always felt treated like family. If we call with questions of small legal matters, they take the time to answer them as a courtesy right over the phone. My family and I can’t imagen going through any legal situations without Hoffman & DiMuzio’s firm. As long as we live in New Jersey, they will always be our firm. You cannot go wrong ever choosing them to represent you. Mr. Joseph Hoffman has a saying which I will paraphrase: “you (the client) are the boss, if you are not happy, we make it right

 

Your Free Review Status Report and to Learn More Tel.  856.429-3010
Contact or schedule an appt. https://premiersoftware.com/contact-us/   

 

The esteemed legal marketing consultant Mark Merenda, often stated: ‘The first rule of marketing is to show up’. 

Digital Marketing:
The BrightLocal link below includes the top legal niche directories (there are riches in niches) ranked by domain authority. The list has convenient links to verify or edit your firms information. This might be a good homework assignment for you or your digital marketing specialist. https://www.brightlocal.com/2018/04/06/top-local-citations-by-business-category/#legal

In today’s online marketing world, accurate information in online business listings and citation sites is critical. In addition to the major sites like Google or Facebook, it is good to have accurate business information in the legal niche sites.(such as Justia, Findlaw and A.V.V.O )

 

More from BrightLocal:
The accuracy of business listings, directories and citations can sometimes fall by the wayside.
https://www.brightlocal.com/2018/06/21/inaccurate-business-information/

BrightLocal Blog » Top Local Citations by Business Category
https://www.brightlocal.com/2018/04/06/top-local-citations-by-business-category/

Online directories (often referred to as ‘citation sites’) are crucial for local search optimization, and our recent research shows that consumers lose trust in businesses with inaccurate business listings. But which online business directories and citation sites are the best? The citation lists below are the outcome of a huge project to compile the most comprehensive list of niche citation sites available on the internet.

 


Attorneys, and even the experts in law firm marketing,
almost always overlook a certain critical aspect of online reviews.

In a recent webinar, a very professional legal marketing consultant, totally missed emphasizing the critical opportunity lawyers have that transforms a boring five star review into a great five star review.

Read the rest of this entry