Right now there is a flood of private equity flowing into ‘cloud’ providers, especially law practice management clouds. As a result there is an overabundance of online advertisements.
Whether you are a pilot, sailor or business owner it is important to know how to read your clouds, because not all clouds are the same.
In the photo one of the two cloud types is telling you that there is an approaching weather front, 300 miles away and in which direction. I know that because my Navy pilot brother shared that knowledge years ago. Some simple rules of the road can be very beneficial.
When I see the word ‘cloud’ used in legal tech promotions it drives me little crazy. My point is, decision makers need to understand the differences of varying types of cloud options.
The category of Online Forms is one good example. Online forms are not ‘exclusive’ legal technology. In fact the most capable online forms are not made available from legal tech vendors.
Of course, most any online forms options from a law tech vendor can capture the contact information of a new lead. The fact they integrate to their exclusive, made for purpose legal billing is an advantage..
However, If you need best in category form features for a comprehensive intake, then one cloud option choice will work and another may well not.
Case in Point
Our estate planning law firm clients want a better soluttion for client intake. Better for their law firm and their clients. Furthermore, a firm with a vision of offering a yearly client care program will certainly need the best in class features found only in dedicated online forms systems.
In fact we have found more options such asintegration with both Zapier and MS Power Automate which opens a whloe new ‘dataverse’ of options for automated workflow.
The surprise is the dedicated online vendor has greater scale and their pricing is lower for the more advanced online forms.
Just as the utility company says ‘call before you dig’, I say ‘know before you go’ to the cloud.
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