On Marketing: ProspectSmarter – A Unique Way to Reach Your Top Prospects or Referral Sources

September 27, 2013

I came into the office the other day and saw a card in my mail slot, and it really grabbed my attention.  I found myself picking it up and saying hey this looks really good. Why? Because it was my own company’s home page on the face of the card.

This company, www.prospectsmarter.com,  apparently lets you log-in and quickly construct a unique card, for example, a contacts photo and Google profile – you can quickly place it on a card, include a brief to the point message – include a link to a brief 1 minute video where you offer a web based or in person 1-on-1 meeting.  It is not your average, generic direct mail piece.  It costs about $10.00 per card but I have to say it really seems to be a unique and effective approach. I have heard experts say that the sweetest sound to a person is that of their own name, and to me this personalized card is the direct mail tied to web/social media equivalent.

I have a client who twenty years ago left a large law firm and started his solo litigation practice with only a part time secretary.  His passion and avocation is a flying so let’s say he
started his medical malpractice practice ‘on a wing and a prayer’.

320px-Thomas_Eakins,_The_Agnew_Clinic_1889

Part of his unique marketing was a $10.00 per copy firm brochure that included licensed use of images of the famous painter Thomas Akins paintings. The point is he differentiated himself.

Fast forward, he now owns ten (10) WWII war birds including a P-51 Mustang. Oh, he is also a great trial lawyer.

Thomas J. Duffy in his P-51 Mustang - Cadillac of the Sky

It begs the question, do you know the ‘cost of acquisition’ for your best clients or highest quality referral sources.   Perhaps that is Premier Software and my link to all of this – we can show you the cost and revenue from your best clients and referral sources.
(I currently have no relationship with www.prospectsmarter.com)

 

 

 

 

 

Ben Neiberger on Marketing to Other lawyers and use of Practice Management software

September 16, 2013

Attorney Ben Neiberger, who operates a successful elder law practice in Chicago land,
on keys to marketing to other lawyers and, at the 2 minute mark, importance of using practice mangement software – Time Matters.  A few years back Ben became a solo after having worked in a 2,800 lawyer firm.  (Tip of the hat to James Campbell of Integrity Marketing for directing me to this Youtube video).

See the Youtube video here

Lawyers and Smartphone Digital Dictation – Using Dictamous or Dictadroid

September 11, 2013

Tablet/Smartphone Dictation Solution: How to Cut the Tape by Making Your Tablet or Smart Phone… Smarter

Re-Posted from Original on November 14, 2012 by tcaffrey

Tablet/Smartphone Dictation Solution:
Here’s an everyday problem that Premier’s John Papasadora (JP) recently helped to solve by taking an existing smartphone or tablet and adding some apps and add-ons. Now just about every lawyer in a 20 lawyer firm uses this new way, every day.

Using an inexpensive ($20.00) app for either an Apple iOS or Android device, using Dictamous or Dictadroid,  mobile smartphone users can employ their smartphone or iPad to capture a voice file and have it saved automatically to their drop box dictation folder, and automatically notify the appropriate support staff.  There are options including an app for the PC and usb connected foot pedal for the person transcribing the voice file.

Your dictation can now be completed by the time you return to the office.
Very convenient, very cost effective, our lawyer clients love it…

If you want to totally replace a proprietary digital dictation device and simply use your smartphone or tablet, contact Premier – we can show you how.
(856 429-3010 or support@premiersoftware.com )

The Difference Between Estate Planning and Elder Law – One View

September 5, 2013

We work with many Estate, Trust and Elder Law, even Life Care Planning law firms.  Years ago, an estate planning lawyer provided my father, now 92, with his estate planning docs. However, an elder law lawyer could have provided the same documents, and also how to anticipate and deal with future elder care problems – legal, healthcare and financial.  For example, over the years my work with elder law firms has educated me about the increasing dangers posed to older folks from falling.  Plus how to avoid or prepare for dealing with the problem, in advance. In my fathers case we acquired a Help Alert device – recently used twice in two weeks. Hitting the button the first time avoided a fall , and the second time when he did fall help arrived quickly.   Thank you Janie Deleon Male of Rothkoff law firm for the Help Alert tip and and Andy Hook’s newsletter regarding the danger to elders from falling  and to all who do elder law.